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Cyber insurance market trends 2024

While average cyber premiums are decreasing, cyber claims data reveal that Australian small businesses are particularly susceptible to email scams.

As the use of artificial intelligence (AI) technology continues to grow in the ever-evolving digital world, it is also increasingly being used in cyber-attacks on small businesses. The modus operandi of scammers is often impersonation generated through AI. Impersonation scams accounted for more than 70% of the 234,672 reports to Scamwatch between January 1 and September 30, 2023.¹ As the use of AI becomes more prevalent, it’s more important than ever to protect your business and improve its cyber resilience. 

Cyber insurance can help protect your business against loss or theft of financial data, client records or personal information, or your own banking details. Cyber insurance can be a lifeline in the event of a breach or cyber-attack, which are often unexpected and can cause major business disruption or damage to your reputation.  

If you currently hold or are considering purchasing cyber insurance to offset the increasing threat from AI scams and other cyber-attacks, this insurance market update is relevant to you. 

Every year in Marsh’s Australian Mid-Year Insurance Market Update report, we highlight the latest trends in a wide range of insurance types.

What is influencing cyber premiums and what are the latest cyber claim trends in Australia? 

Throughout 2024, there has been an uplift in the overall cyber security and awareness of Australian businesses. This, combined with increasing competition among insurers, has resulted in general cyber insurance premiums decreasing. 

  • Insurance premium reductions: Average cyber premium rates decreased by 0-10% in the first half of 2024 – a contrast compared to the increases seen in the same period last year.
  • Insurer focus: Insurers are shifting their focus away from revenue and industry type, and more towards the internal controls of a business.
  • Claims trend: Claims frequency in Australia has been climbing over the last 11 years, with ransomware events continuing to dominate.  
  • SMEs: Australian small-to-medium businesses have been particularly impacted by business email compromise and social engineering fraud. 

Watch the video below to hear Kristine Salgado, Cyber Broker Leader at Marsh discuss key highlights and trends from the Australian cyber insurance market.

Scroll down to download the full report.

Australian Mid-Year Insurance Market Update for 2024

For more details and pricing trends on cyber insurance or other types of insurance – property, liability, financial and professional liability, construction and more – check out our full report.

LCPA 24/610

This publication is not intended to be taken as advice regarding any individual situation and should not be relied upon as such. The information contained herein is based on sources we believe reliable, but we make no representation or warranty as to its accuracy. Marsh shall have no obligation to update this publication and shall have no liability to you or any other party arising out of this publication, or any matter contained herein.

Marsh Advantage Insurance Pty Ltd (ABN 31 081 358 303, AFSL 238369) (“Marsh”) arranges the general insurance (i.e. not the Discretionary Trust Arrangement) and is not the insurer. This page contains general information and does not take into account your individual objectives, financial situation or needs. For full details of the terms, conditions and limitations of the covers, refer to the specific policy wordings and/or Product Disclosure Statements available from Marsh on request. Marsh makes no representation or warranty concerning the application of policy wordings or the financial condition or solvency of insurers or re-insurers. Marsh makes no assurances regarding the availability, cost, or terms of insurance coverage. Any statements concerning actuarial, tax, accounting, or legal matters are based solely on our experience as insurance brokers and risk consultants and are not to be relied upon as actuarial, accounting, tax, or legal advice, for which you should consult your own professional advisors. The Discretionary Trust Arrangement is issued by the Trustee, JLT Group Services Pty Ltd (ABN 26 004 485 214, AFSL 417964) (“JGS”). Any advice or dealing in relation to the Discretionary Trust Arrangement is provided by JLT Risk Solutions Pty Ltd (ABN 69 009 098 864, AFSL 226 827) (“JLT”). JGS and JLT are businesses of Marsh McLennan. The cover provided by the Discretionary Trust Arrangement is subject to the Trustee’s discretion and/or the relevant policy terms, conditions and exclusions.